Career in marketing

Ankit Gandhi

There are various niche sectors within the marketing industry that one might concentrate on:

Branding: Developing and maintaining a brand's identity, positioning, and value-adding tactics is known as brand management.

Digital marketing is the process of effectively reaching and interacting with consumers through the use of digital channels like social media, SEO, content marketing, etc.

Market research: In order to make wise business decisions, market research and analytics entails obtaining and evaluating data in order to comprehend customer behavior, market trends, and preferences.

Public relations and advertising are concerned with developing and overseeing advertising campaigns and preserving a favorable public perception of businesses.

Sales : The field of sales management focuses on tactics and methods for leading sales teams and hitting sales goals.

Retail Management: Managing retail operations, merchandising, and customer experience in brick-and-mortar or online retail is known as retail management.

Product management is supervising the creation, introduction, and upkeep of goods and services during the course of their lives.

Full-Time Master's Program:

Benefits include concentrated learning, networking opportunities, internships that can be finished in 1-2 years, and immersive experiences.
Cons: Extensive workload, increased opportunity cost as a result of lost pay, and need for a break from work.
MBA Program Part-Time:

Pros: Less career disruption, instant application of knowledge, and the ability for working people to maintain their careers while pursuing education.
Cons: Takes longer to finish (typically two to five years), can be difficult to balance employment and school, and may result in slower career advancement than full-time rivals.
MBA (Executive):

Advantages: Suitable for professionals in their mid-to-late stages, the curriculum incorporates work experience, fosters networking among seasoned experts, and causes little disruption to one's career path.

Cons: Tough schedule in addition to full-time employment, heavy workload managing studies and work, little emphasis on basic business fundamentals.

Since marketing is a practical based degree, a full time would be preferable, but if you don't want to quit your job, an executive mba or part time MBA is also a good option.

If you are very sure of settling abroad, then Studying abroad is a good option. There are many non academic factors which students should also consider like language, climate, food, etc.

Specialized marketing concepts, techniques, and customer behavior are often the focus of an MBA in marketing. Conversely, an MBA in corporate Management places less focus on particular marketing strategies and offers a more comprehensive understanding of all aspects of corporate operations, including finance, human resources, and strategy. Depending on your professional objectives and preference for a general or more specialized business education, you can choose amongst them.